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What Is The Strategy Of BMW?

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What Is The Strategy Of BMW?
Latest company news about What Is The Strategy Of BMW?

After seeing competition from all fronts, BMW pursued three major strategic objectives:

  • Increased Product Variety: Various options available in different countries in different colors, engines and configuration.

“Each customer can have a unique car.”

latest company news about What Is The Strategy Of BMW?  0
  • More frequent product introduction: Initially, BMW introduced a completely new model series every eight years and redesigned every four years. The new goal was to introduce a new engine, a new/redesigned series every year.

BMW introduced major new models relatively infrequently to the Japanese manufacturers but tended to make bold changes when it did.

  • Improved Quality of Newly launched models:

In the luxury segment, 10 customer complaints per car at model launch would have been considered acceptable. Gradually reduced to 3 complaints per car. At BMW, the company always met or exceeded these standards.

Pub Time : 2017-03-31 10:11:17 >> News list
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